When we create merchandise for Eastern State, we always strive to make it a public process. More often than not, we do our best to poll the public and try and find out what they are looking for in a product. For our most recent endeavor, we tried using two different approaches to getting our customer’s opinions. The result was a new T-shirt design that will be available in two weeks!
The first part of creating new merchandise is deciding what we need. Our newest design has been selling quite well, but it is only available in women’s sizes. Our male visitors frequently ask why we don’t have the shirt in men’s sizes.
We wanted to incorporate this design with the retired radial design, a visitor favorite. On a busy weekend in the Spring we set up a table in the Gatehouse and asked visitors to vote for which design they would like to see available in our store. The results from that poll were convincing, but we decided to poll our online community as well.
By using Eastern State’s new Facebook page, we were able to put our T-shirt poll online. We gave our fans about a week to vote for their favorite design and the same design proved to be the favorite once again!
We are excited to announce the newest addition to the Eastern State Museum Store. It should be available for purchase in the next two weeks. Thanks to all of you for voting!
Cool shirt!
ReplyDeleteVery cool! I'm posting this on my blogspot. I'm going to be there on Bastille Day. Watch out for the flying Twinkies.
ReplyDeleteThat's Awesome. I'll be buying one when I go there at the end of Aug. (assuming you guys have 2X)
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